Social networkers are being urged to get involved in a new online campaign to find Madeleine McCann by spreading a video appeal around the world.
The missing girl's parents hope the film will eventually reach whoever is close to those responsible for her disappearance and convince them to come forward.
Police have also released new age-enhanced pictures of Madeleine as part of the fresh appeal for information.
And the officers behind the campaign say it will have a serious impact on anyone who may have been involved in the youngster's disappearance.
The 60-second film can be viewed on the website of the Child Exploitation and Online Protection Centre (Ceop).
The video is available in seven languages and shows two images of Madeleine based on how she might look today, aged six.
Jim Gamble from London-based Ceop told Sky News: "We want to emotionally engage people.
"We want them to understand the real emotion, the stickiness of all of this for people so that they link to it and connect with it.
"Then we want this viral message that we have launched on the internet to reach out through the public to one individual.
"To say to the person that's close to the individual who did this: 'We know you're keeping a secret. You've kept that secret for too long.
"Two and a half years on you need to reflect on why you're keeping it. Turn that negative thing into a positive and do the right thing and come forward'."
Madeleine's father Gerry told Sky News he and wife Kate have never lost hope they will find their daughter alive, after she went missing in Portugal on May 3, 2007.
He said the news that Jaycee Dugard had been reunited with her parents 18 years after her abduction in America at the age of 11 had given them "a lift".
"There was a change in the general perception of the public who maybe thought that Madeleine would never be found or that she may be dead."
Mr McCann said there has been a surge in people saying that perhaps Madeleine too can be found alive.
The couple said they try to block thoughts of how and where their daughter may be being held.
Kate McCann said: "I'm her mum, I think it would be impossible on occasion to not think about how she's being kept."
Mr McCann said the most common question the pair get asked, after how they are, is what people can do to help.
"Today we are asking people, this is a way of helping. Let's rattle the cage of the people who took her. Let's really get that person wrestling with their conscience.
"It's not too late for that person to do the right thing."
Of the new images of how his daughter may look now aged six, Mr McCann said: "That's not how we remember her," adding, "she is not a four-year-old girl anymore."
www.findmadeleine.com
www.youtube.com/ceop
Tuesday 3 November 2009
Bringing Down The Warehouse
Oops... How to destroy five million roubles of vodka and cognac in just five seconds, by warehouse forklift driver
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