Women who want a fuller bust may not have to resort to going under the knife, as a new lotion, which claims to increase breasts by half a cup size, hits UK department stores.
The £125 firming lotion, called ‘boob job’ will go on sale in upmarket chain John Lewis and is already expected to sell out quickly to women desperate for a plunging cleavage.
According to the formula makers Rodial, the fast-acting gel will plump up breasts by one inch when applied daily for eight weeks by giving an instant lifting and firming effect.
Derived from Asian root extract, the lotion works by blocking fat cells, encouraging the fatty tissue to increase at the point of contact, which Rodial claims gives women 'plumper, and more youthful breasts.'
Self-confessed Rodial lovers include curvaceous stars like Kelly Brook, Scarlett Johansson and Eva Mendes.
A Rodial spokeswoman said: “This really will revolutionise thousands of women’s lives. We wanted to offer every woman a fast and safe alternative to expensive and painful breast enlargement surgery. Every year thousands take the plunge and have surgery to achieve the cleavage they always wanted. But Rodial Boob Job offers a larger cup size without the need for surgery.”
